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RCI Digital destination guide

RCI Digital destination guide

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Gorgeous website design and front-end prototype development for RCI Digital Destination Guide - The RCI-Player

RCI, the world's largest timeshare exchange company wanted a new digital channel to promote the wide range of destinations available to members looking to exchange and book new holidays. The destination guide needed to be very aspirational and encourage RCI members to visit new holiday resorts.

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jonwallacedesign - digital design studio worked with the team at the Artwork Agency to design and build out the front-end prototype (a live working version, which could be then be used by the developers at Artwork Agency to build out the back-end) for the new RCI digital destination guide. jonwallacedesign treated the solution as a coffee-table digital guide; heavily focused on the new iPad generation it aims not  to replace, but to complement the existing paper brochure with a luxurious, interactive and glossy digital destination guide, which users can pick up and dip into to when they want to find out more about RCI resorts. The destination guide features a gorgeous front-end built with XHTML / CSS3 and jQuery, which gives a sophisticated feel to the whole platform. The animated accordion menu structure on the left-hand side allows users to easily explore the guide with very little effort. The look and feel promote the positivity and aspirational emotions associated with a holiday - heavy use of video and large, engaging images help capture the user's attention and encourage them to consider new destinations for next year's trip!

RCI Digital destination guide
RCI Digital destination guide

Note - This work was created whilst under contract from Artwork Agency.

RCI Digital destination guide
RCI Digital destination guide
RCI Digital destination guide

We use jonwallacedesign - digital design studio for the design and front-end development work for many of our digital projects and I have to say that Jon is not only one of the best all-round digital designers in the UK, but he really understands the myriad of issues regarding usability and implementation for mobile, online advertising, email, as well as the more commonplace websites. It's refreshing to work with a business who can interpret a brief and set of wireframes and deliver exactly what is required every time.

Graham Darracott Joint Managing Director, The Digital Parent Company

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