Branding
||Printwork
Logo design and branding collateral design for new online home interiors boutique webshop; Coconut Creek
Coconut Creek, a new online home accessories and gifts boutique needed a new brand identity to help represent the newly formed company. The logo needed to portray the premium position Coconut Creek were looking to take in the marketplace.
jonwallacedesign – digital design studio created a range of logo ideas all based on the client brief. The logo ideas were all based on a swing-ticket idea with a duck egg blue label and a range of different typography styles with a stylised starfish icon element. From the initial range of ideas, we narrowed down the selected favourites and then enhanced the chosen few to create the final logo artwork. The logo was made available for use in the new website as well as being used in the business cards which jonwallacedesign – digital design studio also created.