» FCM-I // HTML email marketing

Brief:

As part of the comprehensive Digital solution package created for FCM-I, the guys at FCM-I needed a bespokeable HTML Email template which they could use to send out monthly email campaigns. The Email template had to follow on from the new website and connect to bespoke created landing pages to continue the communications channel.

Solution:

The HTML email template created by jonwallacedesign - digital design studio, was developed from the new FCM-I website in terms of style and platform. The template is hooked into Campaign Monitor to allow the team at FCM-I to be 100% control of the emails, enabling them to send out as many targeted mails as they want. These emails all link to bespoke landing pages created from within the new FCM-I website framework - continuing the user journey from the initial email.

Services:

• HTML Email design
• HTML Development
• CMS Integration

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