Design and development of HTML email template for Latitude Express
Latitude Express the online marketing / advertising specialists needed a new HTML email marketing template with which they could send out marketing campaigns to existing and prospective clients, to help advertise their solutions. The email template needed to be sympathetic to the existing Latitude Express brand. Once the design had been signed off the template needed to be built out in HTML and to work across a wide spread of email clients.
The email design jonwallacedesign - digital design studio created featured the Latitude Express logo and colour scheme ensuring synergy of messaging. In addition the email featured a number of large, obvious calls-to-action, prompting the recipient to get in touch and continue the dialogue further. The template design also features graphically designed header text elements to further brand the look and feel of the email. The template was built out to work across a wide range of email clients ensuring that the vast majority of recipients would receive the email as it was designed to be viewed - a very important part of email marketing that many agencies seem to neglect!
“ We use jonwallacedesign - digital design studio for the design and front-end development work for many of our digital projects and I have to say that Jon is not only one of the best all-round digital designers in the UK, but he really understands the myriad of issues regarding usability and implementation for mobile, online advertising, email, as well as the more commonplace websites. It's refreshing to work with a business who can interpret a brief and set of wireframes and deliver exactly what is required every time. ”
Graham Darracott Joint Managing Director, Artwork Agency