Independent Boutique

       

Brief

Online fashion shop, The Independent Boutique were looking to begin marketing to both their existing and prospective customers. Additionally the team at Independent Boutique were also looking to create a set of marketing emails that they could give to participating designers to enable them to send out their own Independent Boutique branded emails directly to their own clients / contacts. The main purpose of these emails was to help drive traffic to the site, whilst at the same time promoting the great range of fantastic clothing and accessories available at the Independent Boutique.

Solution

The emails jonwallacedesign – digital design studio created covered 2 main types. The first being the email template that allows the team at Independent Boutique to send out emails to their database of existing and prospective new customers. These email templates were designed with jaw-dropping attention to detail and cleverly wrapped into the Campaign Monitor application, enabling the team at Independent Boutique to easily craft new email campaigns every month with breath-taking results each time. The second set of emails jonwallacedesign – digital design studio created again featured the stunning Independent Boutique branding and styling with a large HERO element dedicated to the designer – these were then supplied to each participating designer to send out to their own contacts to help promote their participation on the Independent Boutique website.

Services

• Information Architecture
• Content Planning
• HTML Email Design
• HTML Email Development
• Campaign Monitor integration
• Client / Project Management