Base London

       

Brief

Luxury London based men’s shoe shop Base London wanted to refresh and invigorate their email marketing. Base London were looking to achieve a higher click-through rate from their email marketing and better reflect the premium branding and quality of the Base London stock in the marketing emails they sent.

Solution

jonwallacedesign – digital design studio, helped plan, then designed and built out the new Base London email marketing template. The template was woven into the fantastic Campaign Monitor platform to enable the guys at Base London to create new emails with bespoke content each time. The templated approach meant that each time Base London created a new email campaign, the branding and look and feel of the email was fixed to ensure clarity and consistency every time. The new Base London emails are now breathtakingly gorgeous and are encouraging a far better click-through response.

Services

• Content Planning
• HTML Email design
• HTML Email template coding/development
• Campaign Monitor setup / integration
• Project / Client Management