Branding and logo design for new price comparison website for the Middle East market; MoneySouq.com
As part of the large digital project jonwallacedesign – digital design studio were working on with the team at MoneySouq.com; A large part was the creation and design of the new company brand/ look and feel. The branding needed to help portray the commanding place MoneySouq.com wanted to take in the Middle Eastern price comparison website market, helping to communicate in an authoritative but not too dry and corporate manner.
jonwallacedesign – digital design studio worked with the team at MoneySouq.com to flesh out the specific requirements of the brief to lay the foundations for what the branding job needed to cover. Phase one of the branding project was to work with the team at MoneySouq.com to agree on the style of typography we were to use in the logo, once this was set we moved into design exploration around how we might add in a visual icon/marque element. The final phase of the logo design was to experiment with colour combinations. The finished logo is sleek, modern and colourful to help create a positive and authoritative look and feel the client sought. Once the logo design project was complete we created an overview brand guidelines document featuring a set of complimentary colours and range of fonts which would be used in any additional branded marketing materials.
“ jonwallacedesign have done a superb job at bringing to life what was a complicated brief, on budget and on time. I have worked with and for many design / development agencies in the past and I can assure you that with Jon you get world class experience without the drawbacks of unnecessary meetings, admin and the costs that large agencies insist on. Be warned however - once the project gets going his pace can be furious! This project was also far more than a standard brochure site, this is a start up business, built from scratch, for an overseas market. Many so called designer / developers would have tripped up over such a project. Jon tackled every challenge as they arose and it is fair to say exceeded my expectations throughout. I can't recommend jonwallacedesign highly enough. ”
Anon Owner, MoneySouq.com